Internal concept review · not public
Three directions for the MTSG website refresh
Same real content, same proof. Three different answers to one question: how should MTSG present itself? Open each, then comment on which feels right. Each is a working draft — content and design are still in flux.
Proof-Led Growth Site
Does the site sell trust in 5 seconds?
Leads with the numbers: 75+ countries, 100+ distributors, regional execution, a $2B category the team created. Data-forward and confident.
View concept →Conservative Refresh
Low-risk evolution of the current brand?
Keeps the current identity, cleans up the hierarchy, fixes the mobile hero and the broken bits. Familiar, safer.
View concept →Premium Advisory Brand
Does it feel like a top-tier consultancy?
Editorial, executive positioning around international medtech commercialization strategy and process. More premium.
View concept →How to review
For each: Do you understand what MTSG does in 5 seconds? Does it feel credible for medtech commercialization? Is the proof easy to find? Would a prospect know what to do next? Note what to keep / cut / merge.